According to information released by the newspaper El Comercio, “Nestlé has joined the trend for organic products and has launched a new range that has repercussions on Asturias, as 25% of the production will take place in the plant owned by the Swiss company in Sevares, where jars of baby food and liquid milks are made, employing around two hundred people. The new range includes purees, pouches, baby cereal, dairy desserts and biscuits, but the Piloña factory will specifically manufacture the six varieties of baby food in jars that are being launched: three of fruit, three of meat.”
On the other hand, the company published a press release on 23rd May giving information about the launch and growth forecasts:
– The Company envisages that in five years, the new organic range will contribute between 10% and 15% of its turnover. In terms of production, 65% of these new products will be manufactured in Nestlé España’s Spanish factories.
– The main organic products that the company has just released into the market are: the complete range of Naturnes Bio baby food, Solís fried tomato sauce, Organic Bonka ground coffee, Nescafé Gold Organic instant coffee, and three varieties of Nescafé Dolce Gusto capsules.
– Other new launches such as the Litoral pulse salads (appearing on shelves this May), the new Garden Gourmet varieties based on vegetable protein, and Nestlé Sin Azúcares Añadidos (No Added Sugar) chocolates, complete a portfolio of products that respond to new trends.
The CEO of Nestlé España, Laurent Dereux, revealed in a press meeting that: “consumer demand is increasingly for healthier and more sustainable products. In this respect, we believe that these organic products will contribute between 10% and 15% of Nestlé España’s turnover within five years. Furthermore, in terms of production, I am particularly proud to state that 65% of our organic products will be produced in our Spanish factories in Miajadas (Caceres), Sebares (Asturias) and Reus (Tarragona)”.