In May 2016, an agreement was signed between the Economic Development Agency of the Principality of Asturias and the Banco Popular that is set to promote the attraction of new investors to the region of Asturias.
The Sociedad de Promoción Exterior Principado de Asturias S.A. (Asturex) is undertaking a series of activities, such as direct and visiting trade missions and contact between Asturian and North American companies, which are framed within an internationalisation drive strategy focusing on commercial sphere programmes with the State of Texas.
Asturias is positioned as the eighth autonomous community with the greatest number of initiatives in the European Attractiveness Survey 2016, conducted by the EY consultancy firm.
The conclusions drawn from the report that measures direct foreign investment based on the number of projects from other countries reveal the growing trend that has been present in Spain since 2013.
The fall registered in 2012 to 2013, where investment initiatives dropped from 274 to 221, seems to have been left well behind with the data from 2014 at 232 projects, strengthened by the 248 from 2015.
On a European level a 14% increase was registered in the number of initiatives with over 5,000 projects, which created 200,000 job positions across the continent.