British Crimtan sets up in Asturias

British multinational Crimtan to manage from Asturias its expansion plan for Spain and Southern Europe

The company, specialized in online marketing and digital advertising, is setting up in La Pipa (Gijón). Its initial plans are to create 24 jobs, with the possibility of greater figures

It is the eleventh project to come to Asturias as part of the Regional Government’s Investment Attraction Strategy

The British multinational Crimtan Holdings Ltd., specialized in advertising and digital marketing, has announced today its establishment in Asturias from where it will direct its expansion plans in the national market and its growth in the countries of Southern Europe.

The company will develop its activities for Spain from the business centre La Pipa, in Gijón, through the subsidiary Crimtan Esp S.L. constituted last December. Its initial plans are to create 24 jobs, with the possibility of greater figures, with a workforce specialized in programmatic advertising, analytics, data science and artificial intelligence (AI).

  • British Crimtan sets up in Asturias
  • Paul Goad CEO Crimtan multinational in Asturias
  • Alex Lawton Remotive Crimtan in Asturias
  • Crimtan sets up in Asturias Spain
Photos courtesy of Matt Humphrey.

The project has been presented this morning in a public event chaired by the Regional Minister of Industry, Employment and Economic Promotion, Enrique Fernández, with the participation of Paul Goad, CEO of Crimtan, and several company managers. Alex Lawton, promoter of the technological ecosystem La Pipa, as well as the general manager of the Economic Development Agency of Asturias (IDEPA), Eva Pando, attended the event.

A regional strategy to attract foreign investment to Asturias

Crimtan is the eleventh project to come to Asturias in the framework of the Investment Attraction Strategy launched by the Regional Government to mitigate the effects of the health pandemic and boost the revival of the Asturian economy.

The strategy is coordinated by IDEPA and is implemented as a public-private partnership with the participation of the Chambers of Commerce, the Asturian Federation of Enterprises (FADE) and the think tanks Compromiso Asturias XXI and Asturias Power.

This project joins those confirmed by Mind Facilities Management, Bedrock Intelligence Group, TEAM EQ, Preco, Sea Eight, Indaer, TSFOT, Sialtrónica, Quirónsalud and NuevaRed Global.

With the implementation of Crimtan, the strategy totals a volume of investment of close to 200 million euros with an estimated 722 jobs, most of them highly qualified in the ICT, engineering and health sectors. 

The Regional Minister of Industry expressed his satisfaction for the implementation of Crimtan in Asturias, a decision that “confirms that Asturias is becoming a pole of attraction of investments with great potential in areas such as ICT”. He highlighted the growth potential of the company and the possibilities that open up for the creation of new jobs in technical profiles of high added value.

The Crimtan project in Asturias

From Asturias, Crimtan will provide a range of services related to digital advertising, including display, video, native advertising, outdoors and connected TV advertising.

According to the company’s plans, from Asturias it will directly contact the companies for which it provides advertising services, with its main customer profile being tourism and retail e-commerce companies.

The company’s two-year target is to serve the whole of Spain and to expand into southern Europe thereafter, while maintaining its centre of operations in the region.

Although it initially envisages the creation of 24 jobs over three years, the company has indicated that the investment and number of employees will increase considerably in case it opens satellite offices in Madrid and Barcelona. 

To this end, it is already working with the University of Oviedo to create training programmes in programmatic advertising, analytics, data science and Artificial Intelligence and to develop training programmes to meet future staffing needs in its commercial and business activities.

The company will be based in Gijón and will work with the Remotive agency, providing services to agencies based in Madrid and Barcelona. It will evolve to service direct partnerships with local online publishers. Its location in La Pipa is the result of collaboration agreements signed with Asturian companies Bedrock Humanised Intelligence and Remotive, both based in this area, with the continued support of IDEPA.

British multinational with offices in eight countries and global leader clients

Crimtan Holdings Ltd. was founded in 2009 and is based in London. It is a smart lifecycle marketing company with proprietary technology that enables targeted, high-performing programmatic advertising campaigns for well-known global retail, travel, education, and finance brands.

The company offers its clients a complete lifecycle marketing solution, the set of stages a product goes through from its introduction to the market until its withdrawal.

It has offices in St Petersburg, Dubai, Singapore, Sydney, Tokyo and New York. Current clients include Ikea, Toshiba, Hurtigrutten, Avis, Woolworth, Matches Fashion, Ferrero Rocher, Japanese Airlines, Fly Dubai and UNICEF.

Its specialization in new forms of advertising and digital marketing and the expectations of growth of this business in the Spanish market as a result of the changes driven by COVID-19 are some reasons for its establishment in Asturias.

Spain, in this sense, is one of the largest advertising markets in Europe. The programmatic advertising market in our country is currently estimated at 4.1 billion euros and is expected to grow rapidly over the next 4 years to reach 6 billion euros.

10 January, 2023 /  
Presentación de la nueva oficina de TSOFT en Gijón Asturias

TSOFT opens a Centre of Excellence in Asturias and will create thirty highly skilled jobs

The Argentinian technology multinational chooses the Gijón Science Technology Park to serve customers in Europe and Latin America

TSOFT announced this morning the set-up of an international Centre of Excellence (CoE) in Asturias. The Argentinean technology multinational has chosen the Gijón Science Technology Park to set up a centre that will create thirty highly qualified jobs.

The CoE in Gijón will offer NearShore services for all customers in Spain and OffShore services for customers outside Spain, making it one of the first DevOps expert centres in our country with 24×7 coverage. It will be the first TSOFT´s IT solutions development centre outside Latin America.

28 April, 2022 /  
Merkator new offices in Asturias

Merkator grows in Asturias with new offices and plans to expand the workforce

The Belgian multinational is a leading provider of geospatial asset management software and services

Merkator was set up in 2018 in our region as part of the Invest in Asturias programme

The Belgian multinational Merkator completed this week the move to its new offices in the Centro Elena business centre, located in the Technology Park of Asturias (in Llanera).

Merkator was set up in our region in 2018 with the support of the Economic Development Agency of the Principality of Asturias (IDEPA), an entity under the Regional Ministry of Employment, Industry and Tourism, through the Invest in Asturias programme.

17 September, 2021 /  
Technology company TeamEQ settles in Asturias for international expansion

Technology company TeamEQ settles in Asturias for international expansion

This move is the result of the Asturias Government’s Investment Attraction Strategy

TeamEQ proposes an investment of 2.3 million euros and the creation of 18 highly qualified jobs in two years

The international technology company TeamEQ has just completed its move to Asturias. This movement is framed within the Investment Attraction Strategy of the Asturian Regional Government, materialised through the joint work of the Economic Development Agency (IDEPA) and the Regional Promotion Society of the Principality of Asturias (SRP).

Created between Silicon Valley and Barcelona, TeamEQ plans to develop its international expansion from Asturias. Its growth strategy involves an investment of 2.3 million euros and the creation of 18 highly qualified jobs in two years.

28 July, 2021 /  
Foro Internacional del Sector TIC Asturias octubre 2020

The ICT industry in Asturias shows its power in the 6th International Forum of the sector

The Asturian industrial network has undergone a major transformation and advanced services are taking on a greater role

Next Monday, October 26th, starts the 6th International Forum of the ICT Sector, turning Asturias into the epicentre of this industry. For three days, the participating companies will publicise their potential as generators of innovative projects and solutions, analyse the opportunities offered by the market and exchange successful experiences in different areas.

Industry 4.0, robotics, tourism intelligence, virtual reality or health will be some of the topics developed during the presentations of the Forum, which will highlight the enormous evolution that the Information and Communication Technologies (ICT) sector in Asturias has undergone in recent years, as well as its potential for growth and attracting investment.

23 October, 2020 /  

KPS Euman wants to become a world benchmark in the sale of electrical appliances



The Asturian company KPS has celebrated its alliance with the Mastech group in an act attended by the Regional Minister for Employment, Industry and Tourism.

The company’s staff base comprises around fifty people, a production division covering 3,500 square metres, and a five-year production forecast of 250,000 devices each year.

The newspaper La Nueva España has published an interview with Jackie Ip, CEO of the Mastech group, in which the Asian businessman claims to be proud of the new project that will be taken on by his group and KPS.

“I am truly excited about this new project because I think we are doing something that no one has done before, especially in Asia”.

KPS Euman’s creation opens its doors to Mastech and allows it to enter the European and American market. “It will be a key point for introducing our company into the Spanish and European market, and we think that we could lay foundations in developed American countries”.

Jackie Ip’s expectations for the new company are very positive. In a time frame of five years, he hopes the company will turnover around 15 million euros – this figure is currently at 7 million – selling products on a world level. Aware that the Asian and European cultures are different, he proposes a global business strategy in which the specific way of working in each local group is respected. The GdP Legal office, with headquarters in Asturias, has commercially coordinated the business operation, right from its origins through to achieving a successful end to the operation.

Finally, he expresses his best wishes for the KPS factory: “We hope that by the end of this year, production will be taking place with the same speed and efficiency as in our Asian factories”.

 

Source: La Nueva España

7 June, 2018 /  

Corporate forum: “Bilateral relationship between Mexico-Asturias: Success stories and investment opportunities”



Within the framework of the institutional visit that the Government of the Principality of Asturias made to Mexico and Colombia between 23rd and 28th April 2017, a packed schedule of meetings and promotional activities was organised to share the opportunities that Asturias has to offer companies in both countries. The most notable act took place in Mexico D.F. on Thursday, 27th April, in Hotel Presidente Intercontinental Polanco; a corporate forum entitled “Bilateral relationship between Mexico-Asturias: Success stories and investment opportunities”.

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The “material of the future” already here in Asturias



Never has the world of science expected a material so eagerly as it has graphene, which is generating a huge amount interest. The potential that has been associated with it is so great that it is starting to be known as “the material of the future”, but what is graphene?

31 March, 2017 /