The bottling company, located in Nava, currently exports to continents such as South America, North America and countries such as China. | The company’s foreign sales turnover increased by 150% in the last tax year.
A new line of packaging and new markets: This sums up the progress made by the Asturian-based producer of Aguas de Fuensanta, Fuensanta, over recent months. This trajectory is furthermore closely connected to an increase in sales and exports, both in markets where the brand is already consolidated as well as in new areas where it plans to become established and become a sector benchmark.
Fuensanta in figures. A new stage, new challenges
Since 2014 the company has been facing a new stage led by Global SMM 2009, proprietary company of Aguas de Fuensanta for the past two years, whose majority shareholder and managing director is José Miguel Fernández Rodríguez, Oviedo-born investor living in Mexico.
For the first year, the company managed a turnover of around three million euros and has envisaged a turnover of five million euros for this year, according to indications from the Asturian press, La Nueva España.
Global SMM’s objective is to improve the company’s position within the foreign market and to increase its regional and national presence, through a brand drive that is already underway with the new packaging line, introduced last month in the Nava facilities.
One of the company’s targets in this new stage is to increase its presence abroad. The Asturian bottling company currently exports to the Dominican Republic, Puerto Rico, Panama, Mexico, the United States and China, and intends to open its market in Europe by positioning Aguas de Fuensanta in the Netherlands and Germany.
However, according to indications from Asturian news sources, the company is about to formalise a sales contract in the United Arab Emirates.
Throughout 2015, the company’s foreign turnover increased by 150%, a figure that is set to reach 300%.